Why Defining Your Target Market Is the Fastest Way to Increase Sales and Attract Customers Who Buy

The purpose of a solid marketing plan is to act like a sorting and sifting machine that attracts a select group of customers who want what your business sells.This defines your "target market," and that's where you need to start. Otherwise your marketing efforts will end up attracting customers who really don't want to buy what you sell. And guess what? They'll waste your time and they won't buy anything! So to avoid marketing to the wrong people and wasting ad dollars, you must start by targeting the right people, and this article explains how it's done.

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