Why You Must Create a Niche Market For Your Business to Be Successful

As of 2010, Dun and Bradstreet estimated there were about 23 million small businesses in the United States. According to Kent Bernhard Jr. at Portfolio.com, since the recession started in 2007 due to the collapse of the housing market, there has been an incline of businesses in the business service sector (B2B) and a decline in customer facing businesses. The main reason for this is because consumers have cut back on their spending and retailers have struggled to survive.

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